Speakers
Synopsis
In today's hyperconnected world, cyber incidents are no longer considered an IT issue. They are now front-page news - dominating the attention of the media, regulators, and the public.
How an organisation communicates during these events can determine whether the incident evolves into a crisis that damages reputation, or is managed so effectively that it flies under the radar.
In this session, we'll dive into the challenges that organisation's face when responding to cyber crises, and offer practical strategies to navigate media scrutiny, regulatory pressure and public perception during a crisis.
The media landscape has shifted dramatically when it comes to cyber incidents. Gone are the days of technology writers being handed cyber in amongst other stories. Today, many journalists are being provisioned with tools to trawl the dark web, looking for stories. This heightened media capability means that organisations have less room to manage narratives behind closed doors.
Regulators are another key stakeholder in the event of a cyber incident. As regulatory frameworks evolve, organisations must be prepared to meet - and where possible, exceed - expectations from government on how they manage a cyber crisis.
This presentation will use a series of real-world case studies to highlight the power of clear, decisive and transparent communications when an organisation gets it right, and the long-term reputational damage that can occur when they get it wrong.
You'll learn how to frame your messaging, engage with key stakeholders, and turn down the temperature on media and regulatory scrutiny - transforming even the most challenging cyber incidents into opportunities to build trust and minimise harm.